Forms available Post Diwali...
 
     
 
Masters in Marketing Management (MMM) - 2 Years FULL TIME
  
     
  Today is the era of promotion, advertising and marketing. In the globally competitive world, students / professional must be able to face the challenges in this field in order to succeed. MMM curriculum covers advanced subjects in the field of Marketing. Students in quest of the career in the field of Marketing should opt for it.  
 
Focus : The new curriculam focuses on imparting skills, necessary for developing a career in the field of business applications of computer, in emerging global scenario emphasizing e-business in all sectors of the economy.

Duration :  Two Years Full Time / Four Semesters.

Eligibility : Graduates possessing 45% aggregate marks (40% for reserved category candidates from Maharashtra state only) in any faculty of any recognized University shall be eligible for admission to the MCM Programme of Pune University.

Course Structure :

 
 
SEMESTER - I
SEMESTER - II
SEMESTER - III
SEMESTER - IV
Code No.
Subject
Code No.
Subject
Code No.
Subject
Code No.
Subject
101
 Principles and Practices of Management
201
 Services Marketing
301

International Marketing
401
 Brand Management
102
 Principles of Marketing
202
 Retail Marketing
302

Marketing and Laws

402
 Strategic Management
103
 Fundamentals of Mgmt. A/C
203
 Sales Management and Personal Selling
303
 Financial Services Marketing
403
 Export Documentation and Forex Management
104
 Management Economics
204
 Distribution Management and Logistics
304
 Marketing Communication
404
 Direct Marketing
105
 Research Methodology
205
 Market Research
305
 Retail Operations Management
405
 Industrial Marketing
106
 Consumer Behavior
206
 Relationship Marketing
306
 Project Work
406
 Rural and Agricultural Marketing
107
 Business Communication
207
 Indian Economic Environment
307
 Foreign Language
407

Entrepreneurship Development and Project Management

108
 Fundamentals of Information Technology
208
 Field Work + SPSS
308
 Virtual Marketing
408
 Foreign Language (Internal)
 
     
 

top